After the passing of the late legend Virgil Abloh, the position of Louis Vuitton Men's creative director has been empty for two years; many have been predicting who will take over this role and harness this department. Finally, the parent company LVMH announced earlier this year that they named Pharrell Williams the next creative director of menswear. At first, I was a bit dissatisfied and wished they had hired familiar veteran designers or emerging fresh talents rather than a celebrity. Yet, Williams' debut collection changed my mind.
The most anticipated collection of the year debuted in the heart of Paris at the historical Pont Neuf covered in golden Damier. Aside from Williams' family, everyone from Jay-Z and Beyonce to Naomi Campbell and Kim Kardashian and the house's ambassadors — Zendaya, Jackson Wang, and Song Joong-ki, to name a few — flocked to Paris's oldest bridge to witness this epic occasion. Some came to see, while some came to walk. Stefano Pilati (Saint Laurent's former creative director) and Dao-Yi Chow (Brady's creative director) joined the model cast.
As one of the world's most prominent fashion icons, Pharrell Williams proved his keen sense of style as the new creative director of Louis Vuitton. His inaugural collection blended homage to the house's legacy with his distinctively personal style, and it crushed the emerging aesthetic of Quiet Luxury with more Louis Vuitton's eye-catching elements than you can imagine. The Damier, one of Louis Vuitton's most renowned patterns, was reintroduced as Damouflage (Damier meets Camo) and dominated the collection from garments to accessories; the regular Damier and monograms in different colors were also part of the collection. They served an array of ensembles, ranging from impeccably neat dandy attire and retro sportswear to effortlessly chic pajamas. Furthermore, we can also notice numerous references to Williams' favorite pieces, such as Chanel's knit jacket, round sunglasses, and hats in various shapes, all reimagined and shown in the collection.
Never forget about their exquisite leather goods; the collection included redesigned versions of Louis Vuitton's signature bag models - Alma, Noé, and Trunk - in varied sizes, hues, and materials. In a captivating campaign cameo alongside Rihanna, the show-stopper Speedy Bags were converted from LV's famed brown canvas to soft leather in brilliant shades - especially €1M Speedy made of yellow crocodile leather with a pave diamond lock, which would drive LV devotees crazier.
What is the benefit of having a musician as a director? The answer is that he also produced the soundtrack for his show. This debut presentation comprised two original compositions by Willaims. When the gospel choir 'Voices of Fire' began to perform the collaborative song 'Joy (Unspeakable)' and models trouped out at the finale - delivering the celebratory vibe - I could sense the absolute joy, as its name implies.
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